Rock Choir - Irish Launch
Launching the world’s largest contemporary choir in the Republic of Ireland.
National press, radio and television coverage for
Rock Choir’s first chapter outside the UK, from the January 2026 launch through public performances and a recent appearance on Ireland AM.
Sector
Community music, live events and wellbeing
Location
Republic of Ireland — Dublin, Wicklow and planned further centres
Services
Media relations, launch communications, broadcast and press outreach
The Brief
In early 2026 Rock Choir appointed Artisyn Communications to support media coverage of its first expansion beyond the United Kingdom.
Founded in 2005 by Caroline Redman Lusher MBE, the organisation is the world’s largest contemporary choir, with more than 30,000 members. The Republic of Ireland programme was a historic step in its twentieth-anniversary year.
The task was to introduce an inclusive, no-audition community music offering to Irish journalists and audiences: weekly rehearsals led by newly trained Irish-based leaders, complimentary taster sessions, and a clear wellbeing and community narrative.
Coverage needed to run from the January launch through the rest of 2026, including first public performances and later national broadcast.
The Approach
Artisyn aligned the launch narrative with the practical detail of the Republic of Ireland chapter: weekly rehearsals in Dublin (including Blackrock, Dundrum and Tallaght) and Wicklow (Bray, Wicklow Town and Arklow), and the four newly trained leaders — Daria Mulac Bozicevic, Maryna Shulha, Alexandra Silina and Candi Rojas. That local frame sat beside Rock Choir’s existing presence in Northern Ireland, so Irish media could treat the story as a natural southward expansion of a community already established on the island, rather than as an untested UK import.
Outreach was sequenced. Regional titles were briefed first, so Dublin Live, the Wicklow People / Irish Independent and The Greystones Guide could introduce the no-audition model, taster sessions and rehearsal times while demand was still forming. National digital, radio and television followed once there was membership, public activity and a clearer all-island hook. Timing tracked the calendar of the campaign itself: complimentary tasters and the opening of the first term in January; the Mental Health Ireland “Hello, How Are You?” Day performances at Connolly and Heuston stations in May, together with the first dedicated Republic of Ireland concert; and the founder’s free Dublin singing workshops in September, which also supported the later appearance on Virgin Media One’s Ireland AM.
The through-line in every briefing remained the same: an inclusive, indoor community music offering with no requirement to read music or audition, led locally, and useful to both lifestyle and wellbeing desks.
Coverage Snapshot
Dublin Live, 22 January 2026 — Inclusive new choir launches in Dublin communities with no auditions needed
The Greystones Guide, 22 February 2026 — We Will Choir Rock You
Irish Independent / Wicklow People, 28 February 2026 — Choir with three Guinness World Records launches Wicklow rehearsals
RTÉ, 30–31 March 2026 — Irish choir goes viral with Giant’s Causeway video
Nova.ie, 13 May 2026 — Rock Choir Ireland to Make Public Debut for Mental Health Ireland’s ‘Hello, How Are You?’ Day
Virgin Media One, Ireland AM — recent national television appearance supporting the Republic of Ireland programme and the open-access model
Outcomes
The Republic of Ireland chapter opened in January 2026 with four leaders and weekly rehearsals in Dublin (including Blackrock, Dundrum and Tallaght) and Wicklow (Bray, Wicklow Town and Arklow). Hundreds registered for complimentary taster sessions before the first term.
By May the programme had attracted almost 200 members in the Republic. Rock Choir Ireland made its first public appearances on 15 May 2026 for Mental Health Ireland’s “Hello, How Are You?” Day at Connolly and Heuston stations, and staged its first dedicated concert in the same period.
National media also placed the Dublin expansion in the context of more than 1,000 singers across the island after the Giant’s Causeway “Dreams” film regained wide attention in March.
Through the remainder of 2026 the chapter continued weekly rehearsals, community activity and plans for Cork and Galway. In September the founder led free singing workshops in Dublin. The Ireland AM appearance extended the same story to a national daytime television audience.
